American Unagi needed a design for a new product line. American eel is a staple in many cultures, however some individuals are turned off by their snake-like appearance. To avoid this, I decided to design an eel in the shape of a hook. I also pulled the bright red and green colors from the Unagi Kabayaki packaging traditionally found in Japan. Since this product was primarily geared towards Japanese markets, I added Unagi (Japanese for freshwater eel) in Kanji, furthering the Asian influence while also providing a bilingual option for both the product and company name.